We live in an age of media saturation. And advertising is our primary form of public address. More than news programs, radio shows, TV entertainment, movies — it is advertising that informs people about what is going on in daily life.
Advertising tells us what’s new, what’s hot, what’s not, what we need, where to get it, and so much more. The problem is, the noise is overwhelming. Think about all the media and advertising bombardment that is directed at you every day. TV ads, radio ads while you drive, billboard signs along the highway, newspaper and magazine ads, Internet ads, spam even ads that try to pry into your smart phone.
So the real challenge and key for advertisers is to find a way to stand out!
How does someone with something to sell slice through all the static and noise with an advertisement that really grabs attention?
One of the very best ways to do that today is with advertising with bright, colorful, unique and giant advertising balloons. Advertising balloons effortlessly cut through all the clutter and quickly and effectively accomplishment the first task of all advertising: Getting people to look!
The first rule of advertising is: Attract and grab attention. If any advertisement cannot do that, it has already failed. An ad that does not force people to look at it is DOA, Dead On Arrival. By it’s very nature, an advertising balloon is never DOA because it is ALWAYS NOTICED and EFFORTLESSLY ATTRACTS ATTENTION.
When a person is driving in his or her car, or somewhere outdoors, nothing is more natural than to look up at a gigantic object floating in the air. Think of the Goodyear blimp. No one can not notice this soaring billboard screaming out the name: “Goodyear!”
Well, that message could be YOUR message. Whatever you are selling, from cars to clothing, from a restaurant to a steam cleaning business, a highly noticeable inflatable object with your name and information on it will get noticed.
An airborne inflatable advertising device need only accomplish two three things, and it does it all brilliantly. A) It attracts attention and makes people look, B) It informs the viewer who you are and (C Provides an instant way to act on your message. This last element can be something as simple as a toll-free phone number or Web site listing.
But you don’t even need the latter to bolster your business and media message. The simple act of getting thousands of people per day to see your name and business brand is what truly effective advertising is all about.
Compare a magnificent airborne balloon to an ad in a newspaper, or even an ad on the Internet. How exciting is a newspaper ad? How many seconds will a person’s eyes land on a newspaper ad, stop, examine and consider it? The vast majority of people move their eyes right across a newspaper ad in microseconds without stopping, and practically without seeing it at all, much less thinking about it or acting upon it.
An outdoor balloon, be it anchored in a parking lot or suspended in the air, will ALWAYS stop the eye, ALWAYS communicate it’s message, and ALWAYS make an impression on the mind of the general public.